Made in Italy / ©ABUS

ABUS MANUFACTORY PERFORMANCE HELMETS – MADE IN ITALY

Whether coffee ride or everyman race: with our “Made in Italy” helmet range, the journey becomes the destination. In the “Made in Italy” helmet models, ABUS engineering skill and the highest safety standards meet “Dolce Vita” and top sporting performance. A fusion that is as fascinating as Italy itself.

With these theme pages, we would like to invite you on a journey to Italy – and show you what “Made in Italy” means to ABUS.

A helmet blank is pressed into the outer shell / ©ABUS

MANUFACTURED WITH LOVE

The quality of a product is only as good as the expertise within the company: This conviction has guided ABUS since its founding in 1924. Since then, the clear commitment to in-house expertise along the entire value chain has been a central pillar for the best possible safety and quality.

The PowerDome racing bike helmet is assembled / ©ABUS

PRODUCTION IN THE BIRTHPLACE OF CYCLING

The next logical step was to set up our own ABUS helmet production in Italy, the birthplace of cycling. Here we are further expanding our competence as a helmet manufacturer. Since 2016, our factory at the foot of the Dolomites has been producing performance helmets that don’t just come off the assembly line: they are made like in a manufactory - perfected by hand and developed together with professional athletes.

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ITALY IS MUCH MORE THAN AN IMPORTANT PRODUCTION LOCATION:

The land of love and pleasure is a source of inspiration for us. Here we can strengthen our competencies as a helmet manufacturer, here the cycling vibe can be felt like in hardly any other country. On Alpine passes, cypress-lined switchbacks or seemingly endless coastal roads, we trace Italy’s cycling DNA. Because with our high-end “Made in Italy” road helmets, we want to bring the Italian feeling of life to every ride.

 

THE FOCUS IS CLEARLY ON PASSION.

Whether coffee rider or road hunter: with our “Made in Italy” helmet range, the journey becomes the destination. The ABUS “GameChanger” (2017), “AirBreaker” (2018), “StormChaser” (2020) and “PowerDome” (2022) road helmets have been produced here under the Italian sun – one hour by car away from Venice – since 2016. In these models, ABUS engineering skill and the highest safety standards meet “Dolce Vita” and top sporting performance. A fusion that is as fascinating as Italy itself.

On the following pages we would like to invite you on a journey to Italy - and show you what “Made in Italy” means to ABUS.

Discover Made in Italy

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