Professional handshake between business partners with blurred background symbolises business deal and partnership. © Shutterstock

Made in Germany Service from the inside

At our German production sites, we not only create high-quality products, but also a connection to values that are appreciated by our customers, partners and dealers. Our quality standards extend beyond our products and have always characterised our service. Here you can find out how we succeed in building close and intensive relationships with partners, retailers and customers and maintaining them with modern communication formats.

KEY TO SUCCESS:
STRONG PARTNERSHIPS  

The long-standing and intensive relationships with our partners are essential for our commercial success. Especially in challenging times, these trusting relationships are an important basis for customer loyalty.

Unrivalled service and fast availability  

By manufacturing security solutions such as our OneKey system locally, we differentiate ourselves from the competition and offer a unique advantage for our dealers and their customers: the ability to operate multiple locks with just one key. Our customers appreciate convenient key re-orders and the ABUS repair and cylinder replacement service, which is carried out directly at the Rehe production site. Due to the fact that many ABUS products are manufactured in Germany, they also reach the local dealer more quickly – and we create independence from external logistics and supply bottlenecks.  

Partnership means information

Our support goes beyond mere sales: we always provide our dealers with the latest information and suitable sales materials relating to our products. This means they are always up to date and can offer their customers the best possible service. Our field sales force receives regular training and presents each new product in person. In this way, retailers can experience, touch and test the products. The internal sales team based in Germany can also be contacted by phone for questions and orders. 

A virtual home for our partners  

Our partner portal is the central point of contact for retailers with a range of different needs. Whether you are a local specialist retailer or an international distributor: from bulk orders to individual product orders, everything is conveniently possible online. Regular updates on new products, changes to the range and company news keep our partners informed at all times. Regular surveys allow us to respond quickly to their needs. In this way, we maintain a deep understanding of the individual needs of each retailer even in the digital age and develop a basis of trust that goes beyond business. 

Knowledge transfer and training on products and their specific properties have always been a high priority at ABUS. The aim is to ensure that all relevant information reaches the point where product advice is provided. We therefore initially pass on our product knowledge to our specialist dealers and partners – because they are the important interface to end customers in direct sales.

The ABUS Academy was founded 30 years ago to centralise this complex task. Today, a team of 13 employees ensures that the knowledge is passed on and disseminated internationally. 

Kathrin Erler, Project Manager Digital Learning, explains: "Knowledge about ABUS products must be transported wherever our products are sold. To ensure that all countries receive the same information, we prepare it centrally at the ABUS Academy and then distribute it to our colleagues in the respective countries."

Experiencing products digitally and in analogue form

The ABUS Academy uses a variety of formats for knowledge transfer: from live teaching through to short clips on a digital learning platform and webinars, it offers customised training courses for different target groups. 

Thanks to advancing digitalisation and the new possibilities for communication, ABUS can reach a wide audience, regardless of location and country. At the same time, demand for face-to-face training courses remains high. Teaching units followed by factory tours or the opportunity to actually hold products and learn about the benefits from experts on site also have advantages – especially when it comes to products that require a lot of explanation. Door cylinders or window and door security locks are an example of this. Here we remain analogue and have a continued focus on assembly training.

The packaging of the BORDO 6000 bike lock is labelled with the ABUS security level 10 and the "Made in Germany" logo ©ABUS
Made in Germany
Your customer needs are our quality standards. Precision and durability have always been the key to our success.
Digital confirmation checkmark in hand in front of blurred background, concept for success and approval in the technology industry. ©shutterstock
A clear line
For us, "Made in Germany" is not just a quality label but is also a commitment to the highest standards, conveying an elevated understanding of values from Germany out into the world.
Products and materials
Raw diamonds
"Made in Germany" products from ABUS on their way to their finished form: product highlights unpackaged, unprocessed and unique.
The Diskus lock made by craftsmanship. ©ABUS
Pure knowledge
Our employees live quality, innovation and "Made in Germany". With their eye for detail, they shape change and are the heart of the ABUS family.
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